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How do masons in Texas get more customers from Google and AI search?
Short answer: Masons in Texas get found online with a website that shows their license number, names the towns they serve such as Houston, San Antonio and Dallas, and collects real local reviews. The state had 882 businesses with staff in this Census category in 2022.
- Electrical: ads, cards, proposals and invoices must show contractor name and license number (16 TAC 73.51(e)). Vehicles show the number preceded by TECL.
- 882 businesses with staff in 2022, 5th of 50 states; 77% have fewer than 10 staff.
- Largest cities: Houston, San Antonio and Dallas.
- Common words in local searches: “repair” and “reviews”.
- Coldest month January (about 47°F), warmest July (about 83°F), statewide average.
Do masons need a license in Texas?
- Electrical, plumbing and HVAC parts of any job still need state licensed people.
License numbers in ads and on websites
Electrical: ads, cards, proposals and invoices must show contractor name and license number (16 TAC 73.51(e)). Vehicles show the number preceded by TECL. HVAC: ads must include the licensee's license number (16 TAC 75.71(h)), per Cornell LII text seen in search.
We have not yet confirmed the Texas rules for this trade from the board's own pages, so this section is still being checked. Ask your state licensing office before you rely on it.
What do homeowners in Texas’s biggest cities search for?
Google autocomplete for mason searches in each city (job-seeker searches removed):
Houston
- houston mason mallette
- houston mason ohio
- houston mason park
- houston masonic lodge
- houston masonic temple
- houston masonry association
- houston masonry contractors
- houston masonry repair
San Antonio
- buck mason san antonio
- freemason san antonio texas
- jonathan mason san antonio
- mason movers san antonio
- mason plumlee san antonio spurs
- mason rodriguez san antonio
- mason san antonio spurs
- mason san antonio tx
Dallas
- dallas college masonry
- dallas hite masonry
- dallas mason carr
- dallas mason fan club
- dallas mason ocracoke
- dallas masonic lodge
- dallas masonic lodge 760
- dallas masonic lodge no 182
Austin
- austin mason burnt hills
- austin mason gofundme
- austin masonic lodge
- austin masonry and concrete
- austin masonry contractors
- austin masonry products
- austin masonry products llc
- austin masonry products photos
Fort Worth
- fort worth brick convention
- fort worth brick convention 2025
- fort worth brick repair
- fort worth brick repair llc
- fort worth brick repair reviews
- fort worth brick road
- fort worth masonic home
- fort worth masonic lodge
Across these cities, the words that come up most are “repair” and “reviews”.
Source: Google autocomplete suggestions, checked November 9, 2026. Suggestions change over time.
What does a year of mason work look like in Texas?
Publish each seasonal page four to six weeks ahead.
| Month | Avg temp | Jobs to plan for (our suggestion) |
|---|---|---|
| January | 47°F | tuckpointing and brick repair after freeze-thaw |
| February | 51°F | tuckpointing and brick repair after freeze-thaw |
| March | 58°F | retaining walls, stone veneer, patios |
| April | 66°F | retaining walls, stone veneer, patios |
| May | 74°F | outdoor projects, chimney work before fall |
| June | 81°F | outdoor projects, chimney work before fall |
| July | 83°F | outdoor projects, chimney work before fall |
| August | 83°F | outdoor projects, chimney work before fall |
| September | 76°F | outdoor projects, chimney work before fall |
| October | 67°F | retaining walls, stone veneer, patios |
| November | 56°F | retaining walls, stone veneer, patios |
| December | 48°F | tuckpointing and brick repair after freeze-thaw |
Temperatures: NOAA NCEI nClimDiv statewide data. Job column: our planning suggestion, not survey data.
How many masonry contractors compete in Texas’s main cities?
| City | County | Businesses with staff | Residents per business |
|---|---|---|---|
| Houston | Harris County | 118 | 40,976 |
| San Antonio | Bexar County | 52 | 40,148 |
| Dallas | Dallas County | 99 | 26,327 |
| Austin | Travis County | 48 | 27,812 |
| Fort Worth | Tarrant County | 81 | 26,950 |
Competition is tightest around Dallas (Dallas County), with one business for every 26,327 residents, and loosest around Houston, at one per 40,976.
Source: US Census Bureau, County Business Patterns 2022 and County Population Estimates 2023. Counts businesses with paid employees only.
How many masonry contractors are in Texas?
The Census Bureau counted 882 businesses with employees in Texas in 2022, in the category “Masonry contractors”. That ranks Texas 5th of 50 states, one of the largest markets in the country, and 5% of the US total. 77% of them have fewer than 10 staff, and 113 have 20 or more.
Together they employ 11,403 people, with an average yearly payroll of $694,282 per business. The three busiest counties hold 34% of them, so the work is spread across the state.
With 30,503,301 residents (Census, July 2023), that is one business for every 34,584 people, against 18,092 nationally: more residents per business than the US average, so each business has more homes to serve.
Texas next to its neighbors
| State | Businesses | Residents per business | Under 10 staff |
|---|---|---|---|
| Texas | 882 | 34,584 | 77% |
| Arkansas | 104 | 29,497 | 78% |
| Louisiana | 100 | 45,737 | 80% |
| New Mexico | 86 | 24,586 | 80% |
| Oklahoma | 151 | 26,847 | 85% |
Counties with the most masonry contractors
| County | Businesses | Residents per business |
|---|---|---|
| Harris County | 118 | 40,976 |
| Dallas County | 99 | 26,327 |
| Tarrant County | 81 | 26,950 |
| Bexar County | 52 | 40,148 |
| Travis County | 48 | 27,812 |
| Denton County | 31 | 32,507 |
| Williamson County | 31 | 22,490 |
| Collin County | 25 | 47,814 |
| Fort Bend County | 23 | 39,860 |
| Lubbock County | 21 | 15,283 |
50 of Texas’s counties have at least one. Source: US Census Bureau, County Business Patterns 2022.
How big are they?
Businesses by number of employees, 2022: 542 with 1-4 staff, 140 with 5-9 staff, 87 with 10-19 staff, 68 with 20-49 staff, 45 with 50+ staff.
Where Texas is growing
New homes and new owners bring new work. Texas's population changed +4.3% from July 2020 to July 2023. The fastest-growing counties with 50,000 or more people:
- Kaufman County: 185,690 people, +26.2% since 2020, 8 masonry contractors
- Rockwall County: 131,307 people, +20.3% since 2020, 7 masonry contractors
- Comal County: 193,928 people, +18.5% since 2020, 8 masonry contractors
- Liberty County: 108,272 people, +17.1% since 2020, 4 masonry contractors
- Parker County: 173,494 people, +16.0% since 2020, 5 masonry contractors
Source: US Census Bureau, County Population Estimates, Vintage 2023.
Which code applies in Texas?
Texas has no single statewide edition of the International Residential Code (IRC). Cities and counties adopt their own, so say which edition applies in the towns you serve.
What should a Texas mason website show?
- Your license or registration number where people can see it, even where the state does not require it in ads.
- A service area list that names real counties and towns, for example Harris County, Dallas County and Tarrant County.
- Seasonal pages published before February, so they are found when demand starts.
- Real reviews from local jobs, with the town named, and photos of your own work.
Texas questions
How many masonry contractors are there in Texas?
The US Census Bureau counted 882 businesses with employees in Texas in 2022 in the category Masonry contractors, and 77% of them have fewer than 10 staff.
Which county in Texas has the most masonry contractors?
Harris County, with 118 businesses with employees in 2022 (Census County Business Patterns).
Do I need my license number on my website in Texas?
Electrical: ads, cards, proposals and invoices must show contractor name and license number (16 TAC 73.51(e)). Vehicles show the number preceded by TECL. HVAC: ads must include the licensee's license number (16 TAC 75.71(h)), per Cornell LII text seen in search.
What do people in Houston search for when they need a mason?
Google autocomplete for Houston shows searches such as “houston mason mallette”, “houston mason ohio”, “houston mason park” and “houston masonic lodge”.
When is the busiest season for masons in Texas?
Texas’s statewide average runs from about 47°F in January to about 83°F in July (NOAA, 1991 to 2020).
Sources
- US Census Bureau, County Business Patterns 2022 (state and county files)
- US Census Bureau, City, Town and County Population Estimates, Vintage 2023
- NOAA NCEI, nClimDiv statewide temperature and degree days, 1991 to 2020
- Google autocomplete suggestions for the cities named, checked November 2026
- https://www.tdlr.texas.gov/electricians/elecfaq.htm
- https://www.houstonpermittingcenter.org/news-events/2026-national-electrical-code-effective-september-1-2026
- https://www.tdlr.texas.gov/news/rulemaking/2026/09/01/commission-adopts-rules-12/
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